David Svigel helped launch ROI Selling with the vision of bringing other like-minded value practitioners together to deliver seamless value selling programs. He contributes to the firm’s strategic path and is active in all aspects of the business. His focus is on helping clients construct their value proposition, tool delivery, and client service. He has extensive B2B market planning, marketing, and sales enablement experience with Fortune 500 enterprises as well as startup companies. Through all these roles, he studied how a solution’s value was (and wasn’t) communicated to customers. David took the learnings from those successes and failures and helped create a set of value-based marketing and sales tools adapted to today’s technology. David earned a Bachelor of Arts in Economics from Cleveland State University. He serves on the planning committee for OHTec’s Sales & Marketing Group and volunteers his time across his community. David and his wife enjoy small town life and sharing the unique experiences and conversations that come with having a daughter in the first grade.