Why Less is More in Your Communications

My name is John Hornyak and the name of my company is X2 Media, and I’m going to talk about why less is more in your communications. One of the things that’s the most important these days with the bombardment of information, everybody is using their mobile phones, their tablets, their laptops, everywhere, 24/7. You have to get your message across. You have more competition than you ever had before.

It’s imperative that you eliminate all the clutter in your presentations and get down to the basic facts of what’s important for your customer, what your value statement is to your customer, to your prospect, or to your audience, and develop that value statement in a way, shape and form and present it in the shortest amount of time possible and whittle down what information is important and what information is not so important. Finally, my advice would be make it easy to see through the clutter.

If you can remember, there was a commercial from Vidal Sassoon and one of their statements at the end of the commercial was, “You don’t get a second chance to make a first impression.” The same holds true in our business. You don’t get a second chance to make a first impression. That is what I try to get across to our clients in terms of refining their message down to a point where they will be remembered.